Unlock your copywriting potential and transform your writing skills to create compelling content that engages, influences, and drives action across all platforms!
Have you ever felt unsure about where to start, struggled with writer’s block, or found it challenging to enhance your writing? Whether you need to craft an inspiring speech, create an engaging web page, or write a persuasive corporate letter, this workshop is for you!
Join us to explore various copywriting frameworks that will help you develop clearer, more appropriate, and persuasive texts. This is a “must-attend” workshop for anyone involved in writing, editing, or approving copy designed to engage or influence others, whether online, in print, or in person.
Don’t miss this opportunity to improve your writing skills!
In this workshop, you will:
- Craft compelling and persuasive copy that captures attention and drives action.
- Gain a deeper understanding of your target audience and tailor your messages to meet their needs and preferences.
- Refine your approach to enhance your copywriting effectiveness.
About the Presenter
Gabriela Escarrá is a sworn certified translator, university professor of English and literature, ISO auditor and proofreader specializing in marketing and corporate communications. She has two certifications in post-editing and transcreation. She has actively participated in the adoption and adaptation of several standards related to language and terminology. She is chair of ATA’s Standards Committee and the assistant administrator and professional development chair of ATA’s Spanish Language Division. She is an active member of the Asociación Argentina de Marketing and an expert member of the jury for its Premios Mercurio, the annual marketing awards in Argentina.
Code of Conduct
ATA is committed to providing a safe, productive, and welcoming environment for all participants. By registering for this event, you agree to abide by the Code of Conduct for Virtual Programs.